About Us
What We Do
M2 Advisers works with senior managers and investors to take advantage of opportunities enabled by or leveraged through technology. M2 Advisers has extensive experience in identifying and creating value from information intensive and technology enabled businesses, both large and small. We work both on a project basis and can take operating roles.
Why We Do It
Industries and businesses are increasing in information intensity due to the spread of ubiquitous broadband, distributed and embedded devices, big data and scalable computational capabilities. These disruptive forces create entire new industries, as well as reconfigure existing business models. Business plans that purport to take advantage of technology opportunities often fall into the trap of assuming linear growth from traditional sources of competitive advantage or that customers will change their behavior in order to use it. It is easy to be seduced by the promise of technology. It is much harder to create value with it.
Why Us?
M2 Advisers brings ready management, leadership, development and investment advisory capabilities backed by years of experience working in technology enabled businesses, in both large public and small private companies. By providing clients with direct access to a senior experienced operating executive, M2 Advisers can rapidly and efficiently assist them in arriving at critical management and investment decisions without unnecessary overhead or expense.
Background & Experience
Michael Miron
Michael Miron, founder and Managing Director has more than three decades of experience creating, developing and transforming businesses, particularly those enabled or leveraged by information technologies. He has been a general manager, business founder, strategist, business developer and investor in a variety of large and small businesses, and has a track record of identifying and creating value in both new and existing businesses. In addition to project work, Mr. Miron took on operating roles in Business Development and Sales at software companies TouchCast (AI powered Smart Video) and Trefis (interactive business analytics).
Prior to founding M2 Advisers, Mr. Miron was Chairman and CEO of ContentGuard, a digital rights management company he founded and spun out of Xerox Corporation. At Xerox, he was President, Internet Business Group, a separate operating unit he created to extract value from technology innovations from Xerox’ Palo Alto Research Center (PARC) by forming new businesses and where needed raising outside capital.
Before Xerox, Mr. Miron was VP Corporate Strategy & Development at AirTouch Communications, a global wireless operator (now part of the Vodafone Group), where he directed the creation of joint ventures to bid for licenses to establish wireless operations in the U.S. and internationally. Prior to AirTouch he was Managing Director at Salomon Brothers where he worked directly with the Chairman & CEO to determine the strategic direction for the firm.
Mr. Miron also was a consultant at McKinsey & Company where he served a number of clients to create strategic approaches to the use of information technology in business initiatives: both providers (computer/telecom/software) and users (financial services/consumer services).
Mr. Miron held a number of management positions at IBM, and began his career as a digital design engineer in the aerospace industry.
Mr. Miron holds a Master of Management degree from the J.L. Kellogg Graduate School of Management and a Bachelor of Science degree from Cornell University College of Engineering.
